E-ticketing airline booking at your fingertips

 

What if you suddenly get a call at 3 in the morning at your Karachi residence which says that you need to be in Lahore  first thing in the morning for an emergency meeting. How do you book the ticket? Travel agencies or airline offices are not open. What do you do? If it had been the past, you would just have to go to the airport and try your luck. But now, however, there is reason to cheer. All one has to do is log on to the airline reservation website, feed in the necessary date, pay online via a credit card. The role of paper is only in the ticket printed on your printer. This is e-ticketing...the paperless revolution. In brief, e-ticketing is the method to document sale and track usage and account for a passenger's transportation without requiring to issue paper value documents.

 

Though the concept is a late entrant in Pakistan , in the USA it was in operation as far back as the '80s, primarily by domestic carriers operating point to point flights. United Airlines started experimenting with e-ticketing in 1984 but it took six years before the procedure was actually implemented. But once it got started, the travel industry globally saw a metamorphosis in the ticketing system.

 

On the Pakistani front, the concept was initiated by Air Airblue. PIA is recently launcing online booking along with e-ticketing service.

 

Jim Young, managing director for cost measurement and distribution strategy at Continental Airlines Inc. in Houston, said here last week that an XML-based standard for sharing electronic-ticket information is being developed by the OpenTravel Alliance (OTA) travel-industry trade association. Young is the chairman of the OTA, which includes all of the leading international airlines, computerized reservations systems and hotel chains.

 

 

At the eTravelWorld conference, Young said the OTA is looking to fast-track the XML interoperability standard in hopes of eliminating one of the major impediments blocking a full conversion to electronic tickets. A draft of the standard is expected by year's end, and Young said a finished version could be in place before next summer's travel season starts.

 

 

Currently, passengers who have electronic tickets have to wait in line to receive a paper ticket from their initial airline if a flight has been canceled and they want to try to switch to another carrier. In addition, airline employees must fill out a handwritten "flight interruption manifest" for each ticketholder who's looking to rebook elsewhere.

 

 

But with an industry-standard setup based on XML, Young said, a passenger's electronic ticket could automatically be transferred to another airline's system. The common XML technology would provide an easy-to-process format for all the airlines and could make electronic tickets more valuable than paper ones, he added. "We want to create an environment where we're treating our electronic customers better than our paper-ticket customers, which is certainly the opposite of what it is today," Young said.

 

 

Al Lenza, vice president of distribution planning at Minneapolis-based Northwest Airlines Inc., said 67% of his company's domestic flyers use electronic tickets -- making it imperative that the transferability problem be solved. At the conference, executives from Chicago-based United Air Lines Inc. and Fort Worth, Texas-based American Airlines Inc. also pledged their commitment to fixing the problem.

 

 

Some airlines have built transfer systems with other carriers that are part of their business-alliance networks. For example, passengers with electronic tickets for flights on Atlanta-based Delta Air Lines Inc. can fairly easily switch to available Air France planes. And Continental has built a connected system with America West Airlines and expects to have another system up and running with Northwest in October, Young said. But, he noted, individual connections such as those take time and money to build.

 

 

Earlier this year, the International Air Transport Association (IATA) -- another trade association that specifically represents airlines -- joined with IBM to announce a single-connection network that they said would allow airlines to transfer electronic tickets between their different systems (see story).

 

 

But that offering has yet to gain widespread acceptance within the industry. Young noted that the IATA system didn't eliminate the need for airline workers to fill out the flight interruption manifests for passengers with electronic tickets. By contrast, he added, the XML standard would leverage technology being put into use at every major airline.

 

 

Poor weather and thousands of cancelled flights turned the past summer into a quagmire for many air travelers. Young admitted the constant stress put on the air transit system helped convince airlines to seek a long-term fix to the problem of transferring electronic tickets.

 

 

The record number of cancellations "was horrible for the industry, and it did actually create a lot of impetus to do this," he said. "We need to find a way to make [transferring electronic tickets] easier for our passengers and for ourselves."